Present Bhagavad-gita as universal science; attract souls through spiritual taste, not false interpretation.Listen — Srila Prabhupada Uvaca
Prabhupāda: And you want cloth. That is primary necessities. So if you become independent about these things, your eighty percent economic problem is solved. So this is a wrong type of civilization only.
That Gandhi's program was very nice. We want to revive. Mr. Dwivedi: No, we... In fact, we have sent our students at Sabarmati Ashram itself, and the person...
He is still with us. He's top of the list in the Sabarmati Ashram, who was doing it. But now... Prabhupāda: Anyway, we can take up this enterprise immediately. Whether we can induce the villagers, neighboring inhabitants, to cooperate?
That is wanted. Otherwise, what we shall do with this building? Mr. Dwivedi: Correct. Prabhupāda: So our Gandhi's program failed because he could not attract the villagers to these activities. Everyone wants some attraction.
That we were discussing, rasa. Catur-vidhā-rasa—dharma, artha, kāma, mokṣa. So we have to educate them to be attracted by the mokṣa-rāsa. Then they will stay.
Unless there is rasa... Just like if you put a little sugar, small black ants will come immediately. The rasa is there. Raso vai saḥ [Taittirīya Upaniṣad 2.7.1(1)].
If... If you cannot attract people to some rāsa, they'll not stay. Just like these Americans, foreigners, they have tasted little rāsa in Kṛṣṇa consciousness; therefore they are sticking. That we have to create.