Krishna consciousness cannot be purchased with money, only with intense longing under a genuine spiritual master's guidance.Listen — Srila Prabhupada Uvaca
Anantarām Śāstrī: kṛṣṇaika-citta mada-moha-vināśa-kārin kartavya darṣaka prabhu prabhupāda-svāmin kāmādi doṣā paradūṣita-manda-buddheḥ sañcintayāmi caraṇau tava bhakti-hetoḥ [Prabhupāda-stotram] Oṁ namo bhagavate vāsudevāya. Oṁ namo bhagavate vāsudevāya. Oṁ namo bhagavate vāsudevāya. [devotees repeat] Śrīmad-Bhāgavatam 7.9.50.
[chants word-for-word, then verse; devotees and Prabhupāda respond] [break] tat te 'rhattama namaḥ stuti-karma-pūjāḥ karma smṛtiś caraṇayoḥśravaṇaṁ kathāyām saṁsevayā tvayi vineti ṣaḍ-aṅgayā kiṁ bhaktiṁ janaḥ paramahaṁsa-gatau labheta [SB 7.9.50] [02:58] Puṣṭa Kṛṣṇa: Translation: “Therefore, O Supreme Personality of Godhead, the best of all persons to whom prayers are offered, I offer my respectful obeisances unto You because without rendering six kinds of devotional service unto You—namely without offering prayers, dedicating the results of activities to You, worshiping You, always remembering Your lotus feet and hearing and speaking about Your glories—who can achieve that which is meant for the paramahaṁsas?” Prabhupāda: [taped from a distance, indistinct from this point] tat te 'rhattama namaḥ stuti-karma-pūjāḥ karma smṛtiś caraṇayoḥśravaṇaṁ kathāyām saṁsevayā tvayi vineti ṣaḍ-aṅgayā kiṁ bhaktiṁ janaḥ paramahaṁsa-gatau labheta [SB 7.9.50] So bhakti is under the control of paramahaṁsas. Bhakti is not available in the market. It is not possible. Śrīla Rūpa Gosvāmī has said that if at all possible you can purchase. Eh?
Kṛṣṇa-bhakti-rasa, rasa-bhāvitā matiḥ, krīyatāṁ yadi kuto 'pi labhyate, labh..., labhyate. Kṛṣṇa-bhakti-rasa-bhāvitā matiḥ [Cc Madhya 8.70 / Padyāvalī 14]. This is the exact translation of Kṛṣṇa consciousness. We have given this name Kṛṣṇa consciousness. The exact Sanskrit is written by Rūpa Gosvāmī.
Kṛṣṇa-bhakti-rasa-bhāvitā matiḥ. Matiḥ means consciousness. We have taken this verse. So we are distributing this.
Anyone can purchase. Hmm? Rūpa Gosvāmi has advised, "Purchase and indulge. That's all" Therefore, as paupers, here we are asking everybody, "Please purchase Kṛṣṇa consciousness." This is our business.
We are also businessmen. These books, this is business. What is this business? "Please purchase Kṛṣṇa consciousness." They are seeing that we can act in business.
[child crying loudly in the background; Prabhupāda says something aside] It is Rūpa Gosvāmi's advise that kṛṣṇa-bhakti-rasa-bhāvitā matiḥ. Krīyatāṁ. Again he advises everyone, "Please purchase kṛṣṇa-bhakti-rasa-bhāvitā matiḥ." The reference is [indistinct], that those who are actually eager to purchase, we are giving knowledge that "Here is Kṛṣṇa bhakti: kṛṣṇa-bhakti-rasa-bhāvitā matiḥ, here." There is no other way, only Kṛṣṇa bhakti. This is required. So, krīyatāṁ, he has advised to purchase, but one can enquire what is the price?