Material pleasure remains identical across all bodies; only Krishna consciousness liberates from endless repetition.Listen — Srila Prabhupada Uvaca
Śrīmad-Bhāgavatam 7.5.30 — October 2, 1975, Mauritius 751002SB-MAURITIUS [45:48 Minutes] SB-07.05.30_751002SB-MAURITIUS Harikeśa: Śrīmad-Bhāgavatam, Seventh Canto, Fifth Chapter, thirtieth verse. [leads chanting of verse, etc.] [break] [02:03]
Prabhupāda: prahlāda uvāca matir na kṛṣṇe parataḥ svato vā mitho 'bhipadyeta gṛha-vratānām adānta-gobhir viśatāṁ tamisraṁ punaḥ punaś carvita-carvaṇānām [SB 7.5.30] prahlāda uvāca matir na kṛṣṇe parataḥ svato vā mitho 'bhipadyeta gṛha-vratānām adānta-gobhir viśatāṁ tamisraṁ punaḥ punaś carvita-carvaṇānām [SB 7.5.30] So we are trying to spread this Kṛṣṇa consciousness movement. It is very difficult task, because people are so much addicted to material enjoyment that they do not like this movement, Kṛṣṇa consciousness, although this is the objective, aim, and ultimate goal of human life: how to revive our Kṛṣṇa consciousness. Since we have forgotten Kṛṣṇa... Kṛṣṇa means God.
Kṛṣṇas tu bhagavān svayam [SB 1.3.28]. This is the verdict of the Vedic literature, that people are searching after God, making great research work to find out what is God. Most people, they are not interested in God. At the present moment, especially in this Kali-yuga, they are not interested in God consciousness. Why they are not interested in God consciousness?
That is stated in Bhagavad-gītā: na māṁ duṣkṛtino mūḍhāḥ prapadyante narādhamāḥ māyayāpahṛta-jñānā āsuri-bhāvam āśritāḥ [Bg. 7.15] Kṛṣṇa says, "These classes of men, namely..." First is the duṣkṛtina. Duṣkṛtina means always engaged in sinful activities. Kṛti. Kṛti means very meritorious, very intelligent, kṛti, this word.
But duṣkṛti: their merit is being utilized in sinful activities. They are called duṣkṛti. They could be utilized for making this life perfect, but instead of doing that, they are engaged in sinful activities. Sinful activities mean sense gratification.
Sense gratification, they are... When one becomes very much addicted to sense gratification... The symptoms are very prominent in this age. Everyone is working very hard simply for sense gratification.
And as soon as you take this life of sense gratification, you are sure to commit sinful activities. For example, throughout the whole world there are so many breweries manufacturing liquor. Especially in the Western countries you will find so many, the advertisement, liquor advertisement, whiskey advertisement, cigarette advertisement. And what to speak of slaughterhouse? There are many, many hundreds and thousands of slaughterhouse.