One must become dhira—sober and transcendent—by finding Krishna's supreme beauty, which alone can overcome material sense entanglement.Listen — Srila Prabhupada Uvaca
Room Conversation — August 5, 1974, Vṛndāvana 740805R1-VRNDAVAN [10:55 Minutes] Conv_740805R1-VRNDAVAN Prabhupāda: ...the business of the representative of Kṛṣṇa to push the nipple.[?] Because they know what is the necessity. The whole world is upset for want of Kṛṣṇa consciousness. This is the necessity. It is not a, I mean to say, whimsical sporting.
It is the necessity. But they do not know. It is a very responsible task. That is called prayojana.
Is it clear? What do you think? Huh? Svarūpa Dāmodara: Yes, they...
Prabhupāda: They do not know. The scientists, they do not know what is the necessity. [laughs] Do they know? Do you think, all the scientists, do they know?
Svarūpa Dāmodara: If they know, they'll be all bhaktas.
Devotee: They think it is necessary to gratify the senses.
Prabhupāda: They think that, that by gratifying senses... Therefore they are having the same sex at home, again going to the naked dance. They think, "This thing will be able to give me happiness." But that is not giving, actually. Then they become mad.