People reject Krishna's simple four-fold path because their attachment to sense gratification and material anarthas prevents spiritual understanding and practice.Listen — Srila Prabhupada Uvaca
Morning Walk — June 9, 1974, Paris 740609MW-PARIS [34:15 Minutes] Walk_740609MW-PARIS Bhagavān: ...too simple. Prabhupāda: Yes. Therefore they do not take it. Just like homeopathic medicine. You know homeopathic medicine? Bhagavān: Oh, homeopathic medicine. Prabhupāda: Yes, simply water.
So they do not like to take it. Actually, they do not want God; they want māyā. Otherwise, if anyone wants God, Kṛṣṇa, there is no difficulty. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru [Bg. 18.65], mām evaiśyasi asaṁśayaḥ [Bg. 18.68].
Four things. "Just always think of Me," man-manā. Mad-bhaktaḥ: "Just become My devotee." Mad-yājī: "You worship Me and offer your obeisances unto Me. If you do simply these four things, then you are coming back to Me without any doubt." These four things.
But they cannot do it or will not do it. Otherwise, very simple. We are thinking of something always. Simply we have to replace Kṛṣṇa.
No. They'll think so many other things except Kṛṣṇa. This is the difficulty. Otherwise, it is not at all difficult.
Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru. This is Kṛṣṇa consciousness. They'll make a program: "Thoughtlessness." That lady was... Bhagavān: She'd become thoughtless. Prabhupāda: Yes. Because they are disgusted with this material thought, therefore they want to make it zero.
But that is not possible. You must think of something. So they have no spiritual idea. They do not know what is spiritual thinking.