Initiation marks spiritual rebirth: accepting discipline, a guru's guidance, and service to Krishna through regulated chanting.Listen — Srila Prabhupada Uvaca
Initiations — May 1, 1973, Los Angeles 730501IN-LOS ANGELES [14:07 Minutes] Initiations_730501IN-LOS ANGELES Prabhupāda: Now chant all mantras. [chants word-by-word, and devotees repeat] nama apavitraḥ pavitro vā sarvāvasthāṁ gato 'pi vā yaḥ smaret puṇḍarīkākṣaṁ sa bahyābhyantaraḥśuciḥ [Garuḍa Purāṇa] śrī-viṣṇu śrī-viṣṇu śrī-viṣṇu Now, give these beads. [devotees chant japa] Brahmānanda: Brahmānanda Purī.
Prabhupāda: Huh? Brahmānanda: Brahmānanda Puri.
Prabhupāda: Paramānanda. Brahmānanda: Brahmānanda.
Prabhupāda: Brahmānanda. Brahmānanda, his name already there. Brahmānanda: Brahmānanda Purī.
Prabhupāda: All right. So, you are Brahmānanda Purī. You know the rules and regulation? What is that?
Brahmānanda Purī: No gambling, no intoxication, no meat-eating and no illicit sex.
Prabhupāda: Hmm. How many rounds you will chant? Brahmānanda Purī: Sixteen rounds.