Attraction to Krishna defeats the very force of material attraction that binds all conditioned souls.Listen — Srila Prabhupada Uvaca
The Nectar of Devotion — November 11, 1972, Vṛndāvana 721111ND-VRNDAVAN [36:11 Minutes] NOD_721111ND-VRNDAVAN Pradyumna: [reading:] Page number 15. Uh. "In the Śrīmad-Bhāgavatam..." Uh. "In the Fifth Canto of Śrīmad-Bhāgavatam, Sixth Chapter, eighteenth verse [SB 5.6.18], Nārada also says to Yudhiṣṭhira, 'My dear King, it is Lord Kṛṣṇa, known as Mukunda, who is the eternal protector of the Pāṇḍavas and the Yadus.
He is also your spiritual master and instructor in every respect. "He is the only worshipable God for you. He is very dear and affectionate, and He is the director of all your activities, both individual and familial. And what's more, He sometimes carries out your orders as if He were your messenger!
My dear King, how very fortunate you are, because for others all these favors given to you by the Supreme Lord would not even be dreamt of.' "The purport of this verse is that the Lord easily offers liberation, but He rarely agrees to offer a soul devotional service, because by devotional service the Lord Himself becomes purchased by the devotee." Prabhupāda: Hmm. Go on. Pradyumna: " 'The Happiness of Becoming One with the Supreme.' Śrīla Rūpa Gosvāmī says that if brahmānanda, or the happiness of becoming one with the Supreme, is multiplied by one trillionfold, still, it cannot be compared with an atomic fraction of the happiness derived from the ocean of devotional service. "In the Hari-bhakti-sudhodaya, Prahlāda Mahārāja, while satisfying Lord Nṛsiṁha by his prayers, says, 'My dear Lord of the universe, I am feeling transcendental pleasure in Your presence and have become merged in the ocean of happiness.
I now consider the happiness of brahmānanda to be no more than the water in the impression left by a cow's hoof in the earth, compared to this ocean of bliss.' "Similarly, it is confirmed in the Bhāvārtha-dīpikā, Śrīdhara Swami's commentary on the Śrīmad-Bhāgavatam: 'My dear Lord, some of the fortunate persons who are swimming in the ocean of Your nectar of devotion, and who are relishing the nectar of the narration of Your pastimes, certainly know ecstasies which immediately minimize the value of the happiness derived from religiousness, economic development, sense gratification and liberation. Such a transcendental devotee regards any kind of happiness other than devotional service as no better than straw in the street.' " Prabhupāda: Go on. Pradyumna: " 'Attracting Kṛṣṇa.' Śrīla Rūpa Gosvāmī has stated that devotional service at..." Prabhupāda: Any..., any question arises, you can ask. Pradyumna: "Śrīla Rūpa Gosvāmī has stated that devotional service attracts even Kṛṣṇa. Kṛṣṇa attracts everyone, but devotional service attracts Kṛṣṇa. The symbol of devotional service in the highest degree is Rādhārāṇī.
Kṛṣṇa is called Madana-mohana, which means that He is so attractive that He can defeat the attraction of thousands of Cupids. But Rādhārāṇī is still more attractive, for She can even attract Kṛṣṇa. Therefore devotees call Her madana-mohana-mohinī, the attractor of the attractor of Cupid. To perform devotional service means to follow in the footsteps of Rādhārāṇī..." Prabhupāda: Madana-mohana.
Madana-mohana... Madana means sex attraction. Madana, sex attraction, Cupid, and Kṛṣṇa is called Madana-mohana. One can, I mean, neglect even sex attraction if one is attracted to Kṛṣṇa.
That is the test. Madana [is] attracting in this material world. Everyone is attracted by sex life. The whole material world is existing on sex life.