Simply hearing about Krishna purifies the heart and gradually transforms the soul toward eternal liberation and divine love.Listen — Srila Prabhupada Uvaca
Śrīmad-Bhāgavatam 1.2.17 — October 28, 1972, Vṛndāvana 721028SB-VRNDAVAN [37:41 Minutes] SB-01.02.17_721028SB-VRNDAVAN Pradyumna: [leads chanting of verse, etc.] [Prabhupāda and devotees repeat] śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ hṛdy antaḥ-stho hy abhadrāṇi vidhunoti suhṛt satām [SB 1.2.17] [break] [leads chanting of synonyms] [break] śṛṇvatām—those who have developed the urge to hear the message of; sva-kathāḥ—His own words; kṛṣṇaḥ—the Personality of Godhead; puṇya—virtues; śravaṇa—hearing; kīrtanaḥ—chanting; hṛdi antaḥ sthaḥ—within one's heart; hi—certainly; abhadrāṇi—desire to enjoy matter; vidhunoti—cleanses; suhṛt—benefactor; satām—of the truthful. [02:42] Translation: "Śrī Kṛṣṇa, the Personality of Godhead, who is the Paramātmā, or Supersoul, in everyone's heart and the benefactor of the truthful devotee, cleanses desire for material enjoyment from the heart of the devotee who relishes His messages, which are in themselves virtuous when properly heard and chanted." Prabhupāda: Hmm. śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ hṛdy antaḥ-stho hy abhadrāṇi vidhunoti suhṛt satām [SB 1.2.17] There is a English proverb that "God helps him who tries to help himself." That is a English proverb. So to become Kṛṣṇa conscious is not very difficult thing. People have no taste.
They do not understand the importance of this Kṛṣṇa consciousness movement. But this is the only way by which one can become perfect and happy. It is confirmed in the Bhagavad-gītā that just to become happy and peaceful one has to learn three things. bhoktāraṁ yajña-tapasāṁ sarva-loka-maheśvaram suhṛdaṁ sarva-bhūtānāṁ jñātvā māṁ śāntim ṛcchati [Bg. 5.29] If you want... Because the problem is that we want to be happy and peaceful. Everyone says, "I want peace.
There is no peace in my mind." That is a general understanding. Nobody can say that "I am completely happy and peaceful." No. That is not possible. The material world is made in such a way that you cannot feel happy.
That is not possible. First of all, we have come to this material world to enjoy sense gratification. But that is not our proper business. Our proper business is to satisfy the senses of Kṛṣṇa, not our senses. So because we have deviated from our original position, therefore it is always a perplexity of our life.
But due to illusion we cannot understand it. Just like a hog is eating stool, living in a very filthy place, having sex without any discrimination, but you see, hogs are very fatty. They feel very happy. Unless one feels very happy, he cannot become fatty. This is a psychology.
Yes. We have seen, sometimes, a confectioner, very quickly they become fatty, because they always smell rasagullā. It is natural. You see?
So the hogs, they feel very happy and get fatty. You see? But actually what is the happiness? He's eating stool, living in a filthy place and no fixity of eating.