Krishna consciousness is not difficult—He dwells in every atom and heart, visible only to eyes anointed with love.Listen — Srila Prabhupada Uvaca
Prabhupāda: [coughs] na hy acyutaṁ prīṇayato bahv-āyāso 'surātmajāḥ ātmatvāt sarva-bhūtānāṁ siddhatvād iha sarvataḥ [SB 7.6.19] [My dear sons of demons, the Supreme Personality of Godhead, Nārāyaṇa, is the original Supersoul, the father of all living entities. Consequently there are no impediments to pleasing Him or worshiping Him under any conditions, whether one be a child or an old man. The relationship between the living entities and the Supreme Personality of Godhead is always a fact, and therefore there is no difficulty in pleasing the Lord.] So Prahlāda Mahārāja concluded that instead of wasting time for so-called material happiness, sense gratification, please engage yourself in the service of Nārāyaṇa. That conclusion he has made giving his very nice arguments and reasoning that a human being has nothing to do for sense gratification, he has only to act in Kṛṣṇa consciousness.
There is no other engagement. Any other engagement than Kṛṣṇa consciousness business is sense gratification and that is waste of time. This conclusion is made. Now such a big thing, Kṛṣṇa consciousness.
Does it mean that one has to make a very big attempt for capturing the exalted platform? Prahlāda Mahārāja says: No, no, no: na hy acyutaṁ prīṇayato bahv-āyāso 'surātmajāḥ [SB 7.6.19] Sometimes people deviate from accepting Kṛṣṇa consciousness, they think that it is very difficult. Sense gratification is very easy but Kṛṣṇa consciousness accepting [is difficult], actually they think like that. But the real fact is it is more difficult to attain for sense gratification than Kṛṣṇa consciousness.
Kṛṣṇa consciousness is very easy. These people, for sense gratification, they are trying to adjust these material inconveniences in so many ways. So many parties, so many politicals, socials and educational propaganda but the result is zero. In spite of so much endeavor the result is zero.
And so far Kṛṣṇa consciousness is concerned anyone, anywhere, any part of the world, simply he can chant Hare Kṛṣṇa mantra and his life becomes successful. [coughs] Prahlāda Mahārāja says: "My dear asurātmajāḥ," ātmajāḥ means sons. "My dear sons of the asuras." He also admits himself that, "I am also son of asura." So it is not very difficult to develop your Kṛṣṇa consciousness and Nārāyaṇa consciousness, the same thing. Why? ātmatvāt sarva-bhūtānāṁ siddhatvād iha sarvataḥ [SB 7.6.19] Because being the supersoul, the all-pervading supersoul—ātmatvāt sarva-bhūtānāṁ.
Not that Kṛṣṇa or Nārāyaṇa is only for the Hindus or for the Indians or for the brāhmaṇas. No. Sarva-bhūtānāṁ, ātmavat sarva-bhūtānāṁ. Sarva-bhūtānāṁ means "all living entities." Even animals.
Because the Supersoul, ātmā, Paramātmā of every living entity so He is available for everyone. This is not a conclusion that Kṛṣṇa or Viṣṇu is meant for the Hindus or the Indians or the brāhmaṇas. No, sarva-bhūtānāṁ. Siddhatvād iha vedeṣu. nanu bālānām asmākaṁ tad bhajanam aśakyam iti cet tatrāha, nahīti. bahv-āyāso ’ti-prayāsaḥ.