Krishna's name, form, and qualities are absolutely one; chanting alone liberates all souls eternally.Listen — Srila Prabhupada Uvaca
Śrīmad-Bhāgavatam 11.3.27 — February 17, 1971, Gorakhpur 710217SB-GORAKPHUR [25:08 Minutes] SB-11.03.27_710217SB-GORAKPHUR [kīrtana] [prema-dhvani] [break] [06:17] Prabhupāda: ...giving quotations from many scriptures about the supreme position of chanting the holy name of Kṛṣṇa. śravaṇaṁ kīrtanaṁ dhyānaṁ harer adbhuta-karmaṇaḥ janma-karma-guṇānāṁ ca tad-arthe 'khila ceṣṭitam [SB 11.3.27] Ity ādi asmin eva purāṇe tatra tatra pathyate. So we were discussing janma-karma. Janma-karma-guṇānāṁ. Kṛṣṇa, Kṛṣṇa's name, Kṛṣṇa's quality, Kṛṣṇa's form, Kṛṣṇa's pastimes, Kṛṣṇa's entourage, everything.
Kṛṣṇa's abode, everything, they are one Absolute Truth. So any of these items you chant, it is as good as chanting the holy name of Kṛṣṇa. There is no difference. As in the material world there is difference between the object and the name or other paraphernalia, in the spiritual world they are all the same. That we require to understand.
Because we have no spiritual understanding at the present moment, we sometimes are misguided, thinking... Just like Kṛṣṇa's pastimes with the gopīs, some rascal people take it as ordinary dealings between young boys and girls. But it is all transcendental. It requires, I mean to say, service attitude to understand this. The whole thing, the basic principle of understanding Kṛṣṇa consciousness is surrender.
Nobody can understand except one who has fully surrendered him... Sevonmukhe hi jihvādau [Cc. Madhya 17.136]. Sevonmukhe.
One whose attitude is to serve, not to challenge, to him only, Kṛṣṇa is revealed, not to others. Ataḥ śrī-kṛṣṇa-nāmādi na bhaved grāhyam indriyaiḥ. These blunt senses, material senses, they cannot understand śrī-kṛṣṇa-nāmādi, beginning from Kṛṣṇa's name. Because devotional service begins from this chanting of Kṛṣṇa's name. Śravaṇaṁ kīrtanaṁ viṣṇoḥ [SB 7.5.23]. Not of others, only of Viṣṇu. People are imitating.
There are so many imitation, that "Why Kṛṣṇa's name? Let there be Kālī's name be chanted." And there are so many rascals, they say that "Either you chant Kali's name or Kṛṣṇa's name, it is all the same." The śāstra does not say. Śāstra says, harer nāmānukīrtanam. Here is also Śrīdhara Swami quotes from śāstras. Harer nāma [Cc. Ādi 17.21]. Harer adbhuta-karmaṇaḥ. Śravaṇaṁ kīrtanaṁ dhyānaṁ harer adbhuta-karmaṇaḥ.
Kṛṣṇa's activities are all wonderful, adbhuta. No human being can do like that. Harer adbhuta-karmaṇaḥ, karmaṇaḥ, janma-karma-guṇa..., tad-arthe akhila-ceṣṭitam. At the same time, tad-arthe, for Him, for His sake, akhila-ceṣṭitam...