All souls eternally serve Krishna; consciousness determines whether service brings misery or transcendent joy.Listen — Srila Prabhupada Uvaca
] Yes, you want to ask? Yes. Devotee: Man has forgotten and is serving māyā, he's actually serving Kṛṣṇa anyway. Then why is he miserable? Prabhupāda: That is māyā. When you serve māyā, then you get miseries.
Just like a man who is serving in the prison house, he is also serving the government, but he is in misery. That is called māyā. He's also serving. That is explained by Caitanya Mahāprabhu: jīvera svarūpa haya nitya-kṛṣṇa-dāsa [Cc. Madhya 20.108]. [”It is the living entity’s constitutional position to be an eternal servant of Kṛṣṇa because he is the marginal energy of Kṛṣṇa and a manifestation simultaneously one with and different from the Lord, like a molecular particle of sunshine or fire. Kṛṣṇa has three varieties of energy.] When he's serving favorably, he is happy. When he is serving unfavorably or being forced, that is not bhakti, that is māyā. He has to serve.
That is his constitutional position, either outside or inside. But he cannot but serve Kṛṣṇa. Therefore Caitanya Mahāprabhu said, jīvera svarūpa haya nitya-kṛṣṇa-dāsa. He's eternally servant.
Either he understands or not understands, he is servant. But when he's serving consciousness, conscientiously, then he's deriving the real profit. And that is Kṛṣṇa consciousness. Now chant.