Service to Krishna generates ever-increasing joy, revealing the hidden treasure of divine love within the human heart.Listen — Srila Prabhupada Uvaca
Prabhupāda: abhidheya-nāma 'bhakti', 'prema'-prayojana puruṣārtha-śiromaṇi prema mahā-dhana [Cc Madhya 20.125] [O great learned devotee, although there are many faults in this material world, there is one good opportunity—the association with devotees. Such association brings about great happiness. Due to this good quality, our strong desire to achieve liberation by merging into the Brahman effulgence has become weakened.’] So after understanding our relationship with Kṛṣṇa... Every understanding has its ultimate goal.
So the understanding is that we are eternally related with Kṛṣṇa. Forgetting this relationship, we are now engaged in relationship with this material body, which I am not. Therefore I have to revive my activities which is directly in relationship with Kṛṣṇa. And that is called to act in Kṛṣṇa consciousness.
And development of that Kṛṣṇa consciousness will be ended in love of..., full love of Kṛṣṇa. When we reach that stage, love of God, love of Kṛṣṇa, then we love everyone, because Kṛṣṇa is everyone. Without coming to that central point, our love on the material conception of life—equality, fraternity, brotherhood—are all simply cheating process. That is not possible.
So come to that stage. kṛṣṇa-mādhurya-sevānanda-prāptira kāraṇa kṛṣṇa-sevā kare, [āra] kṛṣṇa-rasa-āsvādana [Cc Madhya 20.126] [When one attains the transcendental bliss of an intimate relationship with Kṛṣṇa, he renders service to Him and tastes the mellows of Kṛṣṇa consciousness.] Kṛṣṇa-mādhurya-sevā, prāptira kāraṇa. Just like in the material world, when we serve somebody, we become tired. We become detestful. We do not like to serve.
But if we serve Kṛṣṇa, then we shall feel some ecstasy in increasing the service. There is no payment. There is, I mean to say... Materially, there is no payment.
Still, a person engaged in Kṛṣṇa's service, in Kṛṣṇa consciousness, he will be encouraged to serve more and more. This is the distinction. In the material platform, if you serve somebody, you will find tired, satiated. You won't like. But if you engage yourself in the service of Kṛṣṇa, you'll find yourself more energetic.
You'll like to serve more and more. That is the test. If I feel tired, then that is material, and if I feel more encouraged, that means it is blessings of Kṛṣṇa. Kṛṣṇa-mādhurya...